I awkwardly asked a viral founder this, and wow
I did not expect this answer
Hey bestie,
So I was grabbing coffee yesterday when I spotted this founder I've been following.
This guy went from zero to 100K followers in just 90 days.
No paid ads. No fancy team. Just showing up every day.
I HAD to know how.
So I walked over (awkwardly, I might add) and straight up asked him.
His answer shocked me
While everyone else is creating MORE content... He's creating DIFFERENT content.
It's like the 2025 cheat code nobody's talking about.
See, in 2025, the algorithms aren't rewarding volume anymore. They're rewarding pattern interruption.
Think about it.
When you scroll, what do you actually stop for?
Not another "5 tips to boost productivity" post. Not another generic morning routine.
You stop for the stuff that feels different.
The stuff that makes you go, "Wait, what?"
That's pattern interruption.
And that's what's breaking the internet right now.
But here's the part that hit me hard...
The secret isn't just being different. It's being a different YOU.
I was trying so hard to sound professional that I forgot to sound like me.
My jokes, my weird analogies, my random observations - I was filtering all that out.
But that's exactly what makes content stick!
Look at Gary Vee – he's not polished, but he's passionate. Look at Leila Harmozi – she's not perfect, but she is straightforward.
Their personality IS their pattern interrupt.
That quirky thing about you that you're hiding? That's your superpower.
This is also your USP (Unique Selling Proposition)
So stop trying to sound like everyone else.
Here’s a real takeaway from this,
Write down 3 words that describe your personality. I know it’s tough, but write it down
I’ll go first, my 3 words are: goofy, ambitious, purposeful.
Once you have these 3 words, make sure those 3 words shine through in every reel.
Because right now, "professional" is keeping you invisible.
But authentically YOU?
That's how you break through.
So, bestie, what’s your 3 words?
PS: Who do you think I met? 👀
Rooting for you,
Archie