The laziest way to up your content game
and I mean 'bed-rot' lazy
Hey Bestie,
Quick story:
A few months ago, my Reels were averaging:
215 views
210 views
318 on a good day (cue sad violin)
I was putting in so much effort:
perfect captions, trending audios, carefully edited visuals…
And still?
Crickets.
Then I got tired. Lazy, even.
So I tried something else:
I stripped everything down.
No edits. No music. No filters.
Just me, my phone, and a single raw idea.
And guess what happened?
125K views
300K views
400K views
🚀 With less work.
Let me break down what changed and why lazy, low-effort content can often outperform your best work.
1. I stopped trying to go “viral.” I just tried to be useful.
Before:
I was trying to impress. Entertain. Perform.
Now:
I ask one question before every post:
“If my best friend asked me this, how would I answer it in 30 seconds?”
That’s it.
No script.
No setup.
Just value, straight from the front camera.
Because here’s the truth:
People don’t share perfection. They share clarity.
2. I used the most powerful storytelling format: “You know when…”
My laziest, highest-performing hook ever?
“You know when you post something you love… and it gets 6 likes?”
It’s low-effort because it’s relatable.
The “you know when…” format instantly makes people feel seen.
You don’t need fancy graphics.
You need a sentence that makes people say:
“Omg that’s me.”
3. I reused my best ideas, again and again
I used to think I had to come up with something brand new every day.
Now?
If a post got 300 likes, it gets to come back:
Same idea → New format
Same story → Different hook
Same message → Rewritten for a different vibe
I literally copy-paste my old captions, tweak a few words, and post again.
Lazy? Yes.
Smart? Also yes.
Effective? 1000%.
The internet forgets fast. So remind it.
4. I simplified my filming setup to 30 seconds
Before:
Ring light
3 takes
Music syncing
Exporting, captioning, thumbnail
Now:
Phone.
Front camera.
One take.
Post.
Done in under a minute.
And you know what? People loved the simplicity.
Because it felt real.
Not like content but like a friend talking to you.
5. I posted more, thought less
The lazy version of me doesn’t overanalyze:
“Is this hook good enough?”
“Will people care?”
“Should I wait till 6PM?”
Nope.
I write. I post. I move on.
And here’s the paradox:
The posts I cared the least about?
Often performed the best.
Because I wasn’t trying to prove anything.
I was just trying to connect.
Final thoughts
Here’s my “lazy content” system:
Use raw, talking-head videos
Start with “you know when…” or “ever felt like…”
Reuse your greatest hits
Keep filming + editing under 1 minute
Post → Let go → Repeat
P.S.Our clients have been seeing 10x more views in just three months.
If you're curious, we can show you who we've worked with and how we helped grow their personal brands.
Click here if you want to take a look 👀
Keep growing, bestie