How I hit 20K+ followers with 0 hacks, trends, or luck
and no, it's not trending music <3
Hey Bestie,
I want to let you in on something most “growth gurus” won’t tell you.
I’ve grown over 20K followers.
No ads. No trending audio.
No “post 3 times a day and pray” strategy.
Just 3 types of content that people actually cared about and kept coming back for.
I’m breaking them down here with examples, so you can literally steal the formats and remix them for your own personal brand.
Let’s get into it 👇🏼
1. 📚 Edutelling (Education + Storytelling)
Forget dry “3 tips to grow” posts.
This is about teaching through a story, not from a pedestal.
The kind where you share something that happened (even if it sucked), and what you learned from it.
It feels more like a chat, not a class.
Why it works:
People love to learn but hate being lectured.
Edutelling sneaks the lesson in through the back door.
Example:
“I lost a $10K client because I skipped this 1 onboarding step. Here’s what I do differently now…”
→ A real moment + a fix = saves, shares, and trust.
2. 🧠 Identity Content
This stuff hits deeper.
It’s not about what someone does, it’s about who they are.
It makes someone pause and go:
“Wait… how do you know that about me?”
Why it works:
People share what mirrors them.
This kind of content creates belonging, and that’s how communities are built.
Example:
“You’re not lazy. You’re just burnt out from proving yourself in spaces that never saw you.”
→ Hits like a truth bomb. Watch the saves roll in.
3. 🔍 Myth-Busting (But make it kind)
Contrarian content, without the arrogance.
You challenge what people think they know and help them see it differently.
Why it works:
It triggers curiosity, shifts perspective, and positions you as the voice of clarity.
Example:
“Your content doesn’t suck. Your context does. Here’s what to fix.”
→ It flips the script, offers hope, and makes you look smart (but relatable).
If you’re trying to grow without chasing trends or burning out…
This is your cheat sheet.
Take these 3. Plug them into your niche.
See what happens when you create content that feels human.
Honestly?
Content that goes far is content that feels close.
P.S.Our clients have been seeing 10x more views in just three months.
If you're curious, we can show you who we've worked with and how we helped grow their personal brands.
Click here if you want to take a look 👀
Keep growing, bestie