1M views vs 100 views (It's not the hook)
The difference nobody talks about
Hey bestie,
I spent 8 hours last week analyzing 500 viral videos.
Why?
Because I wanted to crack the code.
I wanted to know what separates content that gets 1 million views from content that gets 100!
And I’ve come to realize that it's not the hook (though that matters). It's not trending audio (though that helps).
It's something 99% of creators completely ignore.
And it's going to piss you off
But the thing is:
Social media is like walking into a nightclub at 2 AM.
Music's blasting. People are drunk. Everyone's yelling over each other.
The content that cuts through isn't the loudest.
It's the most immediately useful.
But here's where everyone screws up:
If your account gets less than 5,000 views per post, storytelling is actually hurting you.
I know. Everyone says, "tell stories."
But stories require people to already give a damn about you.
When you're small, they don't.
Not yet.
You need growth-hacking content first.
Growth-hacking content = Quick wins + instant gratification
Something like:
"3 apps that will save you 2 hours a day"
"The mistake 90% of people make when..."
"How to [get result] in [short time]"
These work because they promise an immediate payoff.
It's like the difference between offering someone a home-cooked meal (storytelling) versus handing them a protein bar when they're starving (growth-hacking).
The protein bar wins every time.
Once you're consistently hitting 10 K+ views, THEN you can add storytelling.
But not before.
Think of it like building a house:
Growth-hacking content = foundation. Storytelling = beautiful interior design
Try to skip the foundation, and everything collapses.
So if your content feels like you're screaming into the void, ask yourself:
"Am I trying to tell stories before I've earned the right to?"
Fix the foundation first.
The stories will hit harder later.
Rooting for you,
Archie